Last week Amazon launched its first Alexa skills for children complete with a Verified Parental Consent confirming data protection. This move opens the door to larger children’s media brands who have, until now, avoided building apps for Alexa’s voice platform because of potential legal issues.
Out of the gate, two major kids’ brands are launching on Alexa using the new feature. Viacom-owned Nickelodeon is debuting a SpongeBob skill, while Sesame Street has a new Elmo skill. Amazon launches its own skill called Storytime that reads bedtime stories to kids aged 5 and up with celebrity readers including SpongeBob himself, Tom Kenny.
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